Multimedia Coverage from theCube and SiliconANGLE.tv
Original Content: SiliconANGLE and Wikibon filmed three days of live video at Strata Conference 2013: Making Data Work February 26, 27 and 28, 2013, in Santa Clara, Calif.
All of the videos are also available on SiliconAngle's Strata 2013 YouTube playlist.
The interesting thing about technology is not the technology itself but what you can do with it, Tim O'Reilly, CEO of O'Reilly Media and the Strata conference said in TheCUBE. We are in the early stages of this with data science, but already surprising applications are appearing. He cites, for instance, a project in Louisville applying Big Data analytics to identifying which criminal suspects can safely be released without bail, which can save municipalities millions.
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"We are getting past the conceptual stage and getting down to how to make it work," says O'Reilly Radar Chief Analyst and Strata 2013 Conference Chair Edd Dumbill. That is what this year's Strata data conference is all about. The new data science is actually modeling people in the real world, and while it is still in early stages the vibe at the conference is about focusing on how to get practical advantage from the technology.
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Making Hadoop work faster, "where you're not trying to find the needle in the haystack" but need operational analytics in real-time, can deliver great value, says Acunu CTO Tim Moreton. To deliver that, his company has focused on building a near-real-time analytics engine on top of Casandra to make it easier for IT to get that data in seconds or minutes.
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SiSense Founder Bruno Aziza says the big trends at this year's Strata are the growth of the "Strata movement" itself, the increasing sophistication of attendees' understanding of the technology, and the commoditization and consumerization of Big Data. Commoditization, he says, means that Big Data datasets are becoming increasingly available to large numbers of people. Consumerization refers to the desire of users to have consumer-grade data tools that "do everything" in one package.
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“We've been doing dadta management for a long time,” says Anjul Bhambri, VP of Big Data and Streams at IBM. “So for us, expanding to Big Data was natural. We can give you Big Data, small data, all the information you need.”
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The gloves are off in the Big Data industry, with IT giants muscling in and multiple companies announcing Hadoop distros and products, says SiliconAngle CEO John Furrier in theCUBE at Strata 2013. Wikibon Chief Analyst Dave Vellante agrees, saying that with no one company dominating Hadoop the way Red Hat has dominated Linux, and the market growing from $11 billion to a projected $50 billion, this year's Strata is seeing a corporate "land grab" for a share of the market.
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Intel sees great opportunity to bring performance and security to the Hadoop platform, says Boyd Davis, Intel VP of Marketing. Most of all, he says, by bringing out its own distro integrated with its underlying hardware, it is providing stability and assurance to customers that an open source Hadoop version will be available long-term from a company that has the stability and resources to maintain it in the marketplace.
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DataDirect Networks has a "perspective on high performance systems that its competitors do not have," says DDN CMO and VP of Marketing Jeff Denworth. For instance, it just announced its first contract to build a terabyte-a-second file system for a U.S. Department of Energy laboratory. That, he said, is 100-to-200-times the performance of an average production file system. That experience becomes important when companies need to capture large amounts of data in real time.
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WANdisco is known primarily as a distributed computing company -- the name means "Wide Area Network DIStributed COmputing." It is so successful that it has growth from startup to being the most successful IPO on the London Stock Exchange in 2012 without venture capital involvement. It has entered the Hadoop market, and brought out its own Hadoop distro, says CEO David Richards, because by building Hadoop on the WANdisco distributed infrastructure it can guarantee 100% Hadoop uptime. He and VP of Engineering for Big Data Jagane Sundar discuss their company and the drive to make Hadoop safe for mission critical applications.
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SiliconAngle's live coverage of the Strata 2013 Keynote Pressentations
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It takes a lot of time to build a scalable parallel query engine that can handle complex interactions among hundreds of nodes, says Greenplum VP of Products Josh Klahr. While other Hadoop developers are just starting down that path, Greenplum, a subsidiary of EMC, brings an established technology backed by a decade of development to Strata and the Hadoop market with its announcement of its Pivotal HD Hadoop distro.
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For whatever reason, the BI vendors and service providers have remained outside the Big Data community so far, says EMC's “Dean of Big Data” Bill Schmarzo, CTO of EMC's EIM Service Line. The Greenplum announcement at the start of Strata has opened the door to them into BI by turning SQL into a Big Data query language. But they have to step up to support semi-structured data as well and take advantage of the higher speeds of Hadoop processing.
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Hadoop is moving beyond the initial testing stage in corporate environments to the first production applications, says Hortonworks' Sr. VP of Corporate Strategy Shaun Connolly. These break down into three types: Refine is about getting all the ata into one place, refine it, and ship it to downstream enterprise warehouses; Explore is about interacting with the data and includes the SQL announcements of Greenplum and others; and Enrich is building intelligent applications.
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The SQL-for-Big-Data announcements are great in that they are validating what Hadapt has been doing for two years, says Scott Howser, VP of Marketing for Hadapt. Hadapt is differentiated because it has embedded a relational engine inside Hadoop. "We have the ability to deal with Industry-standard SQL, not HiveQL." EMC, he says, is using a connector-based technology with Greenplum.
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Continuum Analytics Co-Founder Peter Wang sees fundamental disruption in the storage and ETL end of the Big Data/Business Analytics environment. Over time, he says, BI will move closer to scientific simulations. "The intersection of those particular ecosystems will be very interesting to watch."
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Clearly Hadoop has arrived, says John Kreisa, VP of Marketing at Hortonworks. "Our strategy is to get that available as broadly as possible in the market. That is the reason we are partnered as closely as possible with Microsoft. Th Microsoft tools are the most broadly used set of tools for accessing data in the world." He and Herain Oberoi, Director of Product Marketing for Servers and Tools at Microsoft discuss their partnership and the changing Big Data Ecosystem with SiliconAngle CEO John Furrier in theCUBE.
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The top story from Strata is "the Hadoop wars are on," says SiliconAngle CEO John Furrier in The Cube. But each of the distros deals with a different aspect of the Big Data problem, including real-time analysis and security, says Wikibon Chief Analyst Dave Vellante. Ultimately there will be winners and losers.
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Partners are a Big Part of HP Go-to-Market Strategy says Sanjay Marimahdaiah, Worldwide Business Leader for Big Data at HP. HP and Cloudera announced a focused strategy for the Hadoop market in June 2012. Since then they have created an integrated system that customers can purchase with one call to HP. "we have been very happy to see quite a bit of interest from customers in the HP/Cloudera Solution," says Tim Stevens, VP for Business Development at Cloudera.
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"We're excited about our Big Data portfolio," says Sanjay Marimahdaiah, Worldwide Business Leader for Big Data at HP. Vertica and Hadoop are integrated in a new HO system, announced in December. HP is selling an appliance that connects Vertical with Hadoop to allow customers to push data to Hadoop, so they get the best of both worlds. "This whole idea of Big Data has captured not just the IT community but the CFOs and CMOs and CEOs," said Chris Selland, VP of Marketing at Vertica discuss HP's Big Data strategy with Wikibon.org Co-founder and Chief Analyst Dave Vellante.
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Big Data, A Revolution that will Transform How we Live, Work, and Think, examines the new trends around Big Data, says author Kenneth Neil Cukier. Big Data lets companies use a lot more data, and in some cases all the data, allowing the analysis to be more granular and the analysts to learn new things. It also allows people to use messy data rather than being limited to the highly curated data of the past. On top of that we are able to look for correlations an do not have to answer "why" but just "what" when that isw good enough.
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Lean Analytics focuses on identifying the specific metric an entrepreneur needs at each stage of a startup's development to know they have the right product, the right market, and the right strategy, says the book's author an Strata 2013 Co-Chair Alistair Croll. It is designed to accompany a wider "lean entrepreneurship" strategy in which entrepreneurs do not invest heavily until they are relatively sure they have the right product for the market they have identified.
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SAP Data Warehouse Architect Chris Hallenbeck talks about the importance of in-server solid-state flash storage for Big Data applications.
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Brian Bulkowski, founder and CTO of flash storage startup Aerospike, talks about the major drop in price and increase in density of flash storage arrays in the last six months.
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William (Bill) Bain, founder and CEO of in-memory middleware startup ScaleOut Software discusses his company's in-memory data grid software in theCUBE with SiliconAngle Founder/CEO John Furrier and Wikibon Co-Founder/Chief Analyst Dave Vellante.
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The keynote adresses from day three of the Strata 2013 conference webcast live from the conference floor.
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Google Developer Programs Engineer Michael Manoochehri discusses data as cod and dev/ops.
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Eri Colson Chief Analytics Officer of startup Stitch Fix discusses his company's unique Big Data recommendation engine.
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Wikibon Co-Founder/Chief Analyst Dave Vellante and SiliconAngle Founder/CEO discusses the big events of the second day of Strata 2013.
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MapR CMO Jack Norris discusses the latest Hadoop news.
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Industry Analyst Mark Madsen gives his impressions of Strata 2013.
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Jim Stogdil, general manager of the O'Reilly Strata conferences, iscusses the growth in the conference over the years.
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Joseph Turian, Ph.D., data scientist and machine learning expert and entrepreneur talks about his latest projects.
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Quantcast VP of R&D Jim Kelly discusses how his company uses Big Data.
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10gen Solution Architect Kevin Hanson discusses MongoDB, Big data, and what 10gen's customers are doing.
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WikibonCo-Founder/Chief Analyst Dave Vellante and SiliconAngle Founder/CEO John Furrier discuss the big events of the third day of Strata 2013.
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Ely Kahn, VP of business development and marketing at noSQL security startup Sqrrl discusses the Acumulo project.
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Cloudera Data Scientist Josh Wills discusses Cloudera's latest news.
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Continuuity CEO Todd Papaioannou discusses the latest developments at his company.
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Drawn to Scale Founder & CEO Bradford Stephens, who was one of the founding organizers of the Strata conference, discusses its evolution over the years.
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Intel “can't sell to end-users, we have to work through our partners and our friends,” said Pauline Nist, Intel's GM of Enterprise Software Strategy and a familiar face on theCUBE. Intel's whole goal in attending Strata is to accelerate that process of channel sales to companies that will incorporate and build software on top of Intel technology to create next-generation Big Data solutions.
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Big Big Data BI companies like Cloudera and Greenplum have done “good work” in building SQL interfaces on top of Hadoop data analysis, says Platfora Founder and CEO Ben Werther. “Fundamentally, though, you have to say, 'Where does that get us to?'” They only highlight the need for business value from Hadoop investments. The essence of software-led Hadoop datamarts is to get IT out of the loop so that instead of having to wait a year for traditional development approaches to model the information you need “you can be doming something the next day.”
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Companies are definitely diving into Big Data and seeing the potential for business value says says Ron Bodkin, Founder and CEO of Big Data consultancy Think Big Analytics. The presence of the big players and growth in the number of startups at Strata this year is a measure of the growing level of that interest.
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“The Big Data Story for us is less about the data itself and more about how you present that data to an audience,” says O'Reilly Media Developer Conference Chair Simon St. Laurent. “I think we're just at the beginning of user interface design.”
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Dadta needs to be more accessible and visceral, says Julie Steele, Content Editor at O'Reilly Media. To accomplish that she creates a Data Visualization Showcase at the Strata data conference each year. She shows some samples from the displays in that showcase in this segment in theCUBE.
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Tokutek focuses on improving indexing and therefore performance for database, says Lawrence Schwartz, VP of Marketing for Tokutek. It is known for “supercharging” MySQL. Now it is beginning to expand its focus to other database technologies, starting with MongoDB.
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The multitude of Hadoop distributions, many with proprietary add-ons, is creating confusion in the market, says InfoObjects CEO Rishi Yadav. The result is that while companies understand how they could use Big Data analysis for business advantage, they are unsure of which distro to build on. So they run trials and wait and watch rather than moving into production systems. This is hurting both the customers, who will not have the business advantages Big Data can bring as soon, and small providers like his company, which has a harder time gaining sales. InfoObjects itself provides a fully open source software stack.
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“The death of Big Data is greatly exaggerated,” says O'Reilly Radar Principal Analyst and Strata Conference Co-Chair Edd Dumbill. “The reality is we're just getting started.” Applications are only beginning to appear, and the user experience is critical, he says.
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Articles from Wikibon and SiliconANGLE
- Center of Value Shifting from Software to Data, Says O’Reilly
- Hortonworks and Microsoft’s Partnership Progress Update: Hadoop Platform Development
- Contextual + Situational Awareness: The Next Big Thing in Big Data
- HP Is a Strong Big Data Player Because it Has Solutions in Every Layer of the Stack
- Cloudera-HP Duo Reduces Data Processing Costs by 90%
- The 3 Best Places to Be in the Big Data Market
- Speed Will Be the Main Competitive Advantage in Big Data, Says Steve Kenniston
- Unifying SQL and Hadoop: Hadapt’s War-Winning Strategy
- We Did Not Intend to Take an Aggressive Stance: Greenplum’s Take on Hadoop War
- Data Has Gravity. What Open Source Frameworks are Best for Moving Heavy, Big Data?
- Day 1 @ Strata: New Hadoop Distros, and Cloud Convergence
- The Real-Time Advantage of Cassandra Over Hadoop: Insight vs. Unworthy Data
- Intel’s Hadoop Play is about Security, Standardization
- DDN Sits Atop the Scalability Spectrum, Making Hadoop Work for Storage “People”
- The Secret to WANdisco’s Big Data Success? Products You Actually Want to Buy
- Insights Lack Value Unless They Trigger Actions, Says HStreaming’s Jana Uhlig
- Packaged Applications Will Lead Analytics Movement, Says Revolution
- Greenplum vs. Cloudera: Nothing New in Hadoop War, But Can the Market Support Both?
- DDN’s hScaler is the “Best Appliance for Hadoop So Far” – Breaking Analysis
- Hadoop Will Move Data Warehousing Forward, Says Cloudera
- Big Data Search + Sentiment are Key to Dell’s Latest Analytics Offering
- It’s Not About Big Data, but Its “Value” through Visualization, Says Jaspersoft
- Intel Gets Inside Big Data Chips With Hadoop
- Say What? Don’t Worry About Uncontrollable Data. SiSense Will “Take Care of It.”
- Tim O’Reilly’s Top Predictions from Strata 2013: Black Hat Data Scientists Are Coming Soon
- Near Real-time Results in Fast Data Update and Analysis, ScaleOut’s Success Recipe
- Hortonworks Hadoop Establishes Largest Big Data Platform with Linux + Windows Distributions
- Big Data Insights from Silicon Valley #strataconf – Strata Conference 2013
- Big Data Buzz Begone. Tim O’Reilly Shows Nerds What’s Next
- Augmenting the Data Warehouse: the Real World of Big Data, says IBM’s Anjul Bhambhri
- Big Data, Big Apps, Big Market Opportunity for Continuuity
- SQL Is the Rosetta Stone of Big Data, Says Bradford Stephens of Drawn to Scale
- Data Scientists are Like Forrest Gump, Scrubbing Data with Toothbrushes
- Iran Hacker vs. Joe Biden Spotlights Security of Big Data Conversations
- MapR – Very Comfortable Leading from the Front
- Google Still Hails the Browser as the Future: Merged Cloud + Services for All
- EMC the Only Big Player to Truly “Get” Big Data
- Beyond the “Gawky” Years, Intel Moves Big Data Forward
- Big Data “Doubts Turned into Big Data Deals” at Strata 2013
- Hadoop Overdose @ Strata: This Week in Big Data