Rocketing oil prices, heat density increases and rising data center costs have combined to catalyze new thinking in solving energy consumption problems. CleanTech innovations are sucking up more venture funding and political candidates have made a call to action to US entrepreneurs. As noted author Thomas Friedman states, "drill, drill, drill" should be replaced by the mantra "invent, invent, invent" as ET (energy technology) becomes the new IT of the 21st century.