The competitive landscape for InPhase has changed over the past few months with Plasmon, the UDO champions, imploding and the Blue Ray folks struggling with the negative perception of optical as a legitimate enterprise class data storage technology. Going forward the challenge faced by InPhase will be to drive separation between holographic and traditional MO technology by building a unique identity (brand) and credibility (use cases) to convince the enterprise storage buying public to accept holographic as a legitimate storage option for enterprise data. Neither a simple or speedy objective.