IT in general and storage administration in particular should recognize that they will be required to administer and ultimately integrate unstructured content archives broadly across the organization. Like other cross-functional, high technology-oriented but business-driven initiatives (e.g. disaster recovery), CIOs must ideally have direct reporting authority from or at least strong matrix influence over the policies, procedures and practices associated with e-mail and other unstructured content archives and should propose organizational structures that reflect these responsibilities. Records management is a vital part of this mosaic.