Nicholas Carr was the executive editor at the Harvard Business Review when he wrote an article entitled "Does IT Matter?" The article set off a firestorm in the IT community with pundits, commentators, analysts and observers all chiming in on why Nick was wrong, nuts and just plain evil. It didn't matter because his timing was perfect. CIO's were getting hammered in the early part of the 2000's and his article, which he parlayed into a book, became fodder for CEO's to hammer the IT function. This activity launched his career as a blogger, speaker, writer and well-known business and technology observer. He recently wrote another book entitled "The Big Switch - Rewiring the World from Edison to Google" which plays on the thought-provoking theme that companies, like they did 100 years ago with the public electric grid, will eventually stop building their own IT infrastructures and instead plug into a computing grid managed by the likes of Google. Whether you hate or love Nick Carr it's hard to argue that he has a sense of the trendy and writes well.
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