EMC’s direct DMX competitors should demonstrate they have an understanding of flash-based storage and are working on a similar capability. They should educate customers on the challenges of durability of these devices and provide credible evidence that they have an approach to address the problem and integrate similar products into their existing lines, all the while stressing that companies like STEC are OEM suppliers who typically don’t sign exclusive deals with a single customer.

All suppliers should articulate their flash-based strategies to customers by 2008 to allow for adequate planning of this re-emerging technology.