Marketing without borders We all know the Internet removes boundaries but when you actually witness this phenomenon first hand it's pretty impressive. My daughter and I were blown away tonight looking at the Wikibon traffic map. We started formally tracking traffic January 4th and were mesmorized by the geographic overlay report we generated using Google Analytics. The British Empire would be humbled by the demographics displayed. Canada, US, Central & South America, Western Europe, The Balkans, The Russian Federation, Middle East, African countries and Asia/Pacific. What was most interesting to us was to drill into the cities in Southeast Asia and the Pacific-- Welcome Bangkok, Hanoi, Kuala Lumpur, Syndney and the Solomon Islands (okay not a city but who really knows the capital city is Honiara?)! The point is that community can be both worldwide and local. With Google enabling geo-targeting, businesses with local emphasis can now leverage the Web with micro-marketing initiatives while specialty sites can expand their global reach. C'mon Antarctica...be the first to join Wikibon! -Dave Vellante