Organizations should stop using artificial storage distinctions such as file-oriented versus block-based biases to define the value of data. Users should not assume that data stored on NAS is less important than data stored on block-based (e.g. SAN) systems. Rather, organizations should bring file-oriented storage under the umbrella of IT management and aggressively exploit big NAS technologies such as virtualization that enable consolidation and robust business continuance consistent with today's information storage requirements.