Although it's important for people to know what the market is seeking as they go through their education, job hunting, career development and certification, it's also vitally important for companies to know what the workers need and want.

"With a whole new generation of IT professionals coming up the ranks to fill in the gaps that will inevitably begin to form as Baby Boomers retire, companies need to know what the young workers and soon-to-be workers are looking for so that they can recruit and hire more effectively," says TreeTop Technologies' President, Amir Farhi.

According to data collected by the National Association of Colleges and Employers in 2008 from a survey of 19,000 college students, the top five factors for them in choosing a job were opportunity for advancement, a good insurance package, friendly co-workers, company location and opportunity for personal development. High starting salary and recognition for good performance ranked as high concerns as well even though they didn't make the top five, finishing at number 6 and 7, respectively.

"It isn't all about the money," says Farhi. "The current generation of young workers and the younger ones still to come have some of the same concerns as past generations, but recruiters and hiring managers also need to recognize that their priorities and the way they work are going to differ in some respects. Knowing that, and knowing how to best tap these young workers' motivations and skills will be key to be successful in IT moving forward."

Other important considerations outside of the top seven, in order of descending score, were opportunity for self-expression and creativity, clearly defined assignments, casual/non-competitive environment, companies that embrace diversity, companies that take active roles in their communities, signing bonuses, and whether the company is a recognized name.

Footnotes: Reprinted with permission © 2009 TreeTop Technologies

From "View from the TreeTop" Volume 3 Issue 2 March 2009