Apple iPhone - call waiting From a hardware perspective, our Wikibon community tells us that the iPhone is equal (perhaps even superior) to the standard of consumer-gadget excellence set by the iPod. However, the catalyst of success for the iPod was iTunes, which for the first time provided a truly simple mechanism for managing personal, digital media across multiple devices. By suggesting that Apple will recast the concept of phone, CEO Jobs had better have something much more than a piece of hardware up his sleeve. If Apple pulls this off, the key will be "iCall" or even "iMedia": the iTune-like services that turn the iPhone into a universal mechanism for digital participation. About that mechanism, we still know nothing -- except that it's been promised by phone companies for more than a decade. Stay skeptical, Wikibonners!