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Sell storage services to senior management

Selling services-oriented storage requires a broad technology portfolio and layers of services including virtualization, security, data migration, provisioning and dozens of other capabilities. These however are table stakes in marketing such a solution to an internal IT organization. Suppliers must target and secure senior management sponsors and champions from business lines, procurement, finance and the CIO to effectively persuade technology professionals to buy into a storage services architecture.

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Featured Case Study

Financial giant goes green

The corporate IT group of a very large, worldwide financial organization with 100,000 employees, has initiated an ongoing “greening” process. This is focused largely on reducing energy use both to decrease the corporation's carbon footprint while creating a net savings in operational costs over the lifetime of new, more energy-efficient equipment, including new storage systems.

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Featured How-To Note

Planning a Green Storage Initiative

Fluctuating energy prices have heightened electricity and energy consumption as a major issue within the technology community. IT is a significant consumer of energy and IT energy costs have been rising disproportionately because of continued investment in denser IT equipment. Estimates from the EPA and others indicate that IT will account for 3% of energy consumption by 2012.

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