Posts Tagged Google
Infrastructure Wars: The Battle Brewing in the Storage Industry
Posted by David Vellante in Storage, Wikibon on February 10th, 2010
How Google, Microsoft and Oracle are Driving Competition in the Storage Industry

Application Stack vs Array
What you Need to Know
There is a competitive battle brewing in the on-premise storage business and it’s not between EMC/NetApp or EMC/IBM. It’s stemming from a move by independent software vendors specifically Microsoft and Oracle, to bundle more storage function into their application stacks, push storage function closer to the host and commoditize the storage hardware layer. The move to integrate storage function into the application stack is real and in some cases can add substantial value to organizations. But there is a price to pay and IT executives need to understand the strategies and implications for long term success. Underpinning these trends is Google’s decade long march toward simplification and cloud services; which is not only driving software vendors like Microsoft crazy; it’s also causing them to drive down perceived costs wherever possible and grab as much value in their stacks as they can.
Here’s the bottom line. IT execs have three choices:
Why Microsoft’s Head is up its DAS
Posted by David Vellante in Wikibon on December 31st, 2009
I’ve been doing a bunch of research on cloud-based email lately. It started when I was speaking with a number of Wikibon members about what they’re doing with Exchange and whether Exchange 2010 is changing the way they think about deploying storage. The Exchange team in Redmond has been pushing DAS harder than I’ve ever seen. Microsoft is telling customers that it has dramatically reduced the IO load from Exchange 2003, which is true.Microsoft is now pulling out all the stops. It’s telling clients that I spoke with to think about maintenance expiring on Exchange 2003 (I think you can still buy an extended service plan through 2014 if you give up your third child) and that SAN is not a recommended configuration for 2010. Microsoft is telling customers to worry about complexity and SAN can be a single point of failure. The logic put forth is that if I lose a DAS device I only lose part of my storage whereas if my SAN goes out…all my data is inaccessible. Interesting logic I thought.
Twitter, Google and Asimov
Posted by Nick Allen in Wikibon on November 9th, 2009

Can Entropy be Reversed?
Isaac Asimov, one of the greatest science fiction writers of all time, wrote a short story entitled “The Last Question” in 1956. It begins:
The last question was asked for the first time, half in jest, on May 21, 2061, at a time when humanity first stepped into the light. The question came about as a result of a five dollar bet over highballs, and it happened this way …
Can EMC Remain Independent?
Posted by David Vellante in Wikibon on May 15th, 2009
My Wall Street buds are convinced EMC is going to be acquired by Cisco. I alluded to the possibility of an EMC merger in this post and started to develop a scenario as to why it’s inevitable. While I think it’s quite possible I don’t think it’s as much a fait accomplis as do some and I think it makes less sense than I originally thought, especially from the buyers’ perspective.
Scenario for why EMC may be acquired
Enterprise Cloud Food Fights
Posted by David Vellante in Wikibon on March 2nd, 2009
I’m sure by now you’ve all at least skimmed the Berkeley paper that came out earlier last month, Above the Clouds: A Berkeley View of Cloud Computing. Pretty much everyone I’ve talked to that’s read it agrees it’s an excellent piece of work– but the marketing guys are a bit unnerved with some of the language in the paper. They’ve mobilized the mindshare troops and are trying to advance the discussion to include their perspectives. At issue is the following statement in the paper:




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