The ability to understand the data your organization is collecting in real-time and make decisions immediately.
The volume of task-essential data that businesses must have instant access to at all times is huge and increasing daily. The Web is becoming real time. Real time analytics, real time ad serving, real time everything.
The rapid growth of data is the problem. Even in 2009′s “Great Recession”, the amount of digital information grew 62% over 2008 to 800 billion gigabytes. What is critical to realize is that 35% more digital information is created today than the capacity exists to store it; and this number will jump to over 60% over the next several years.
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