How much time do you usually spend thinking about your desktop? If you work for a company, there is some corporate policy and some piece of hardware and software that allows you to do your job. Having worked for a few large corporations and being familiar with infrastructure and computers, I thought I knew a thing or two about desktops. I’m also quite familiar with desktop virtualization (and got good feedback on my recent post about some of the opportunities and challenges in the industry). Yesterday, I got to meet Brian Madden who is a true desktop expert. The desktop ecosystem is much broader than I had realized. His stump speech resonated with what we heard on the recent Wikibon peer incite, that desktop virtualization much more than “VDI” and significantly different than server virtualization. The change in the desktop market must start with the application and can include everything from cloud and mobile implications.